From Scroll to Shop: Luna Greco’s Take on Reinventing Retail
When Luna Greco scrolls through her feed, she’s not just shopping—she’s studying a revolution. As a marketing coordinator for Rodeo, the rising social shopping app that blends content creation with e-commerce, Greco is at the forefront of a digital shift transforming how Gen Z shops, shares, and sells online.
Greco was drawn to Rodeo when the platform launched its RodeoU ambassador program this past fall.
“I was able to explore the platform, see what it was, what opportunities it was giving creators, and what made it different from other platforms,” Greco said.
Rodeo distinguishes itself by eliminating the traditional barriers between creators and consumers. Unlike conventional e-commerce sites, it combines content creation with direct shopping.
“You can now post, link, and shop all in one place instead of having to jump between platforms,” Greco said.
This seamless integration is part of a broader shift in online shopping, where visual storytelling plays a key role in purchasing decisions.
For fashion startups breaking into the e-commerce space, differentiation is critical. Influencer marketing is growing rapidly, and fashion technology is in a vital place for innovation. Greco explains that the market is very saturated and that people’s attention spans for media are getting shorter and shorter, so finding your beat within the market is critical to making your brand stand out. She believes that interactive and immersive shopping experiences, particularly those leveraging AI, will dominate the next five years as major retailers collaborate with digital-first brands.
“Focus on solving a real problem rather than creating something trendy. If you want your brand to withstand the test of time, it needs to outlive what’s trending.” Greco said.
Greco’s perspective captures the heart of fashion tech’s future – where brands that champion authenticity, solve real problems, and embrace innovation won’t just survive the digital marketplace – they will shape it.