SUSTAINABLE INDIVIDUALITY

In my creative advertising class, I developed The Orr Legacy Project, a pitch deck centered on the legacy I hope to leave behind. The project envisions an impactful initiative: a women's clothing donation center dedicated to helping women rebuild their wardrobes after leaving abusive situations. This center would provide a safe, supportive space for women to access clothing essentials and begin their journey toward independence and self-confidence.

I used Canva to design a full brand kit to bring this concept to life. Additionally, I crafted an advertising campaign to promote the center, focusing on messages of hope, renewal, and strength. The campaign is designed to raise awareness and inspire community support, emphasizing the importance of accessible resources for women starting anew. This project allowed me to combine creativity with a meaningful mission, illustrating how advertising can drive positive change.